The digital loyalty card your customers can't lose
Customers collect stamps from their Apple or Google Wallet pass, or by tapping a Cuppacard Tag by the till. It's free for up to 15 monthly active users, with no setup fee or contract.

Features
No setup fee, no contract, and no app for Wallet customers to download
Here's what comes with your digital loyalty card. Tap a row for the detail.
Loyalty analytics that show who's coming back
Stamps, redemptions and repeat visits, in one dashboard
Loyalty analytics that show who's coming back
Stamps, redemptions and repeat visits, in one dashboard
Your loyalty analytics show how many stamps went out this week, how many cards got redeemed, and which of your customers have stopped coming in. No spreadsheet needed.
Digital loyalty cards that live in the phone
Apple Wallet and Google Wallet, no app to download
Digital loyalty cards that live in the phone
Apple Wallet and Google Wallet, no app to download
Your digital loyalty card sits next to their boarding passes and bank cards, so it's there when they're at the counter. Nobody has to download anything, and you can keep handing out paper cards alongside it while people switch over.
Tap an NFC tag to collect a stamp
One NFC tag by the till does the whole thing
Tap an NFC tag to collect a stamp
One NFC tag by the till does the whole thing
A customer taps their phone on the Cuppacard Tag and the stamp lands on their card. It takes about two seconds, so it doesn't hold up the queue on a Saturday morning.
Push notifications that nudge quiet customers
Push a message straight to the card in their wallet
Push notifications that nudge quiet customers
Push a message straight to the card in their wallet
Send an offer to everyone one stamp from a free coffee, or to people who haven't been in for a month. Customers on the Cuppacard app get it as a push notification, not as another email they'll ignore.
A loyalty scheme with your rules
Any number of stamps, any reward you like
A loyalty scheme with your rules
Any number of stamps, any reward you like
Buy nine get the tenth free, a free pastry at five, a discount on Tuesdays. You decide the rule and can change it later without reissuing anyone's card.
Custom branding, so it looks like your shop
Your logo, your colours, your wording
Custom branding, so it looks like your shop
Your logo, your colours, your wording
We set the card up with your branding before you go live, so what customers see in their wallet reads as your shop rather than ours.

Paper cards end up in the wash. This one stays on their phone.
Your customer taps a Tag by the till or shows their Wallet pass, and the stamp lands on their card.
See how it worksThe Coffee House
Stamp added. 2 more for a free coffee.
From sign-up to your first stamp
Custom-branded digital loyalty cards that sit in your customers' Apple or Google Wallet, and a dashboard that tells you who is using them.
1
Sign up
Tell us your shop name and what the reward is
2
We build your card
We put your logo and colours on it and send it back for you to check
3
Start stamping
Put the tag on the counter and your regulars collect stamps from day one
See who's coming back
Log in from any browser to see how your digital loyalty scheme is doing: stamps given out, rewards claimed, and how many customers came back this month.
It started in coffee shops. It works anywhere with regulars.
Example rewards. You choose your own.
Run your loyalty scheme from one screen
Issue a card, change the reward, or look up a customer without hunting through menus.
Stamps, redemptions and returning customers update as they happen, on the shop laptop or your phone.
One tag, by the till
No credit card required
Questions shop owners ask us
Still have questions? Contact usTwo ways, and you can use either. With a Wallet pass, the loyalty card sits in their Apple or Google Wallet and there's nothing to download. With the Cuppacard Tag, they tap their phone on the NFC tag by your till using the Cuppacard app, which also unlocks push notifications.
Pricing
Free until you pass 15 active customers
Every plan has every feature. You only pay more as more of your customers use it.
Free Cuppacard Plan
£0 /month
Up to 15 monthly active users
Cuppacard Plan
£10 /month
Up to 50 monthly active users
First month free
Cuppacard Pro
£20 /month
51+ monthly active users (unlimited)
First month free
Included on every plan
- Your own loyalty scheme and rewards
- Your logo and colours on the card
- A dashboard showing stamps, rewards and repeat visits
- Custom offers
- A listing in the Cuppacard app
- Email support from a real person
Multiple stores? £10/store for unlimited users. Need something else? Contact us.
Contact
Get in touch
Questions about pricing, a demo, or whether Cuppacard fits your shop? Drop us a line and a real person will get back to you.
hello@cuppacard.com






