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Cuppacard

The digital loyalty card your customers can't lose

Customers collect stamps from their Apple or Google Wallet pass, or by tapping a Cuppacard Tag by the till. It's free for up to 15 monthly active users, with no setup fee or contract.

No credit card, about 5 minutes to set up

In use today

Independent cafes running their loyalty scheme on Cuppacard

Dug Out Cafe Logo
Surfin Cafe Logo
The Oaty Goat Cafe Logo
Coffee House 43 Logo

Features

No setup fee, no contract, and no app for Wallet customers to download

Here's what comes with your digital loyalty card. Tap a row for the detail.

Loyalty analytics that show who's coming back

Stamps, redemptions and repeat visits, in one dashboard

Your loyalty analytics show how many stamps went out this week, how many cards got redeemed, and which of your customers have stopped coming in. No spreadsheet needed.

Digital loyalty cards that live in the phone

Apple Wallet and Google Wallet, no app to download

Your digital loyalty card sits next to their boarding passes and bank cards, so it's there when they're at the counter. Nobody has to download anything, and you can keep handing out paper cards alongside it while people switch over.

Tap an NFC tag to collect a stamp

One NFC tag by the till does the whole thing

A customer taps their phone on the Cuppacard Tag and the stamp lands on their card. It takes about two seconds, so it doesn't hold up the queue on a Saturday morning.

Push notifications that nudge quiet customers

Push a message straight to the card in their wallet

Send an offer to everyone one stamp from a free coffee, or to people who haven't been in for a month. Customers on the Cuppacard app get it as a push notification, not as another email they'll ignore.

A loyalty scheme with your rules

Any number of stamps, any reward you like

Buy nine get the tenth free, a free pastry at five, a discount on Tuesdays. You decide the rule and can change it later without reissuing anyone's card.

Custom branding, so it looks like your shop

Your logo, your colours, your wording

We set the card up with your branding before you go live, so what customers see in their wallet reads as your shop rather than ours.

A barista handing a takeaway coffee to a customer at the counter of a bright café

Paper cards end up in the wash. This one stays on their phone.

Your customer taps a Tag by the till or shows their Wallet pass, and the stamp lands on their card.

See how it works

The Coffee House

Stamp added. 2 more for a free coffee.

Apple & Google Wallet

From sign-up to your first stamp

Custom-branded digital loyalty cards that sit in your customers' Apple or Google Wallet, and a dashboard that tells you who is using them.

1

Sign up

Tell us your shop name and what the reward is

2

We build your card

We put your logo and colours on it and send it back for you to check

3

Start stamping

Put the tag on the counter and your regulars collect stamps from day one

Your dashboard

See who's coming back

Log in from any browser to see how your digital loyalty scheme is doing: stamps given out, rewards claimed, and how many customers came back this month.

It started in coffee shops. It works anywhere with regulars.

Example rewards. You choose your own.

Run your loyalty scheme from one screen

Issue a card, change the reward, or look up a customer without hunting through menus.

Stamps, redemptions and returning customers update as they happen, on the shop laptop or your phone.

One tag, by the till

No credit card required

Questions shop owners ask us

Still have questions? Contact us

Two ways, and you can use either. With a Wallet pass, the loyalty card sits in their Apple or Google Wallet and there's nothing to download. With the Cuppacard Tag, they tap their phone on the NFC tag by your till using the Cuppacard app, which also unlocks push notifications.

Pricing

Free until you pass 15 active customers

Every plan has every feature. You only pay more as more of your customers use it.

Free Cuppacard Plan

£0 /month

Up to 15 monthly active users

Cuppacard Plan

£10 /month

Up to 50 monthly active users

First month free

Cuppacard Pro

£20 /month

51+ monthly active users (unlimited)

First month free

Included on every plan

  • Your own loyalty scheme and rewards
  • Your logo and colours on the card
  • A dashboard showing stamps, rewards and repeat visits
  • Custom offers
  • A listing in the Cuppacard app
  • Email support from a real person
No credit card, about 5 minutes to set up

Multiple stores? £10/store for unlimited users. Need something else? Contact us.

Contact

Get in touch

Questions about pricing, a demo, or whether Cuppacard fits your shop? Drop us a line and a real person will get back to you.

hello@cuppacard.com

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We'll only use your details to reply. No spam, promise.