Cuppacard vs Squid Loyalty
Both platforms offer digital loyalty cards for small businesses — but Cuppacard adds Cuppacard Tag tap collection, Apple/Google Wallet passes, and a free forever plan that never expires.
- Free forever plan — no trial, no credit card
- Cuppacard Tag tap & Apple/Google Wallet passes
- Set up in under 5 minutes
- Automated push notifications to retain customers
No credit card required
At a Glance
Feature by Feature Comparison
| Feature | Cuppacard | Squid |
|---|---|---|
| Pricing | ||
| Free plan (permanent) | ||
| Flat monthly pricing | £0 / £10 / £20 per month | Monthly subscription |
| First month free on paid plans | ||
| No setup fees | ||
| Stamp Collection | ||
| Cuppacard Tag tap | ||
| Apple / Google Wallet passes | ||
| Hands-free stamp collection | ||
| Setup & Ease of Use | ||
| Live in under 5 minutes | ||
| No credit card to start | ||
| No technical skills needed | ||
| Customisable rewards | ||
| Analytics & Retention | ||
| Customer loyalty dashboard | ||
| Visit frequency tracking | ||
| Push notification campaigns | ||
| Customer Experience | ||
| No app download option | Via Wallet passes only | |
| Works on iPhone & Android | ||
| Stamp fraud protection | App/Staff verification | App-based |
| Multi-location support | ||
Why Businesses Switch from Squid Loyalty to Cuppacard
Free Forever — Not Just a Trial
Cuppacard's free plan supports up to 15 monthly active customers with all core features. It never expires and requires no credit card. Squid Loyalty's free tier is a trial that runs out.
Cuppacard Tag Tap
Customers open the Cuppacard app, tap their phone on your Cuppacard Tag, and collect a stamp — no staff needed, no QR code to hunt for. It's the fastest, most seamless loyalty experience available.
Apple & Google Wallet Integration
Customers save their loyalty card directly to their phone's native wallet. No extra app, no login — it just lives alongside their bank cards and boarding passes.
Faster to Launch
Cuppacard is live in under 5 minutes with zero technical setup. Create your business, set your reward, and start stamping cards today.
Automated Win-Back Campaigns
Cuppacard automatically identifies customers who haven't visited in a while and sends them a push notification to bring them back — without any manual effort from you.
Transparent, Predictable Pricing
Flat monthly plans mean you always know your loyalty costs. No per-stamp fees, no commission on redemptions, no pricing surprises as your business grows.
Trusted by local businesses
No credit card required
Pricing Comparison
Cuppacard
Cuppacard offers three flat-rate plans: Free (£0/mo, up to 15 active customers), Cuppacard Plan (£10/mo, up to 50), and Cuppacard Pro (£20/mo, unlimited). First paid month free, no credit card to start.
Their Pricing
Squid Loyalty operates on a monthly subscription model. There is no permanent free plan — businesses need a paid subscription to continue using the platform beyond any trial period.
💡Cuppacard's free forever plan is a genuine, permanent option for small businesses just starting out. When you're ready to scale, the paid plans are flat-rate and affordable with no hidden costs.
Common Questions
Cuppacard's key differentiators over Squid Loyalty are: a permanent free plan (not just a trial), Cuppacard Tag tap collection, and Apple/Google Wallet pass integration so customers can collect without downloading a separate loyalty app.
Still have questions? Get in touch
Ready to Switch from Squid Loyalty?
Get a free forever plan, Cuppacard Tag tap collection, and Wallet pass integration — all in one.
- Free forever plan — no trial, no credit card
- Cuppacard Tag tap & Apple/Google Wallet passes
- Set up in under 5 minutes
- Automated push notifications to retain customers
No credit card required