Cuppacard vs Square Loyalty
You don't need a full POS system just to run a loyalty scheme. Cuppacard gives independent businesses a free, flexible digital loyalty card — no Square ecosystem required.
- Free forever plan — no credit card needed
- Works with any payment setup
- Cuppacard Tag tap & Apple/Google Wallet passes
- Push notifications to win back customers
No credit card required
At a Glance
Feature by Feature Comparison
| Feature | Cuppacard | Square |
|---|---|---|
| Pricing | ||
| Free plan | ||
| Flat monthly pricing | £0 / £10 / £20 per month | Per-visit fee + POS subscription |
| No setup fees | ||
| No long-term contracts | ||
| Setup & Onboarding | ||
| POS system required | ||
| Works with any till setup | ||
| Live in under 5 minutes | ||
| No technical skills needed | ||
| Stamp Collection | ||
| Cuppacard Tag tap | ||
| Apple / Google Wallet passes | ||
| Fully hands-free for staff | ||
| Analytics & Insights | ||
| Customer loyalty dashboard | ||
| Visit frequency tracking | ||
| Push notification campaigns | ||
| Win-back lapsed customers | ||
| Customer Experience | ||
| No app download required | Via Wallet passes only | |
| Works on iPhone & Android | ||
| Stamp fraud protection | App/Staff verification | POS-gated |
| Multi-location support | ||
Why Independent Businesses Choose Cuppacard Over Square
Free Forever — No Catches
Cuppacard's free plan supports up to 15 monthly active customers with no credit card required. Square Loyalty has no free tier — you pay per visit on top of your POS subscription.
No POS Lock-In
Cuppacard works completely standalone. You don't need to switch your payment system or buy extra hardware just to run a loyalty scheme.
Live in Under 5 Minutes
Create your shop, set your reward, and start collecting stamps. No Square ecosystem onboarding, no hardware setup, no waiting.
Cuppacard Tag Tap
Customers open the Cuppacard app, tap their phone on your Cuppacard Tag and collect a stamp instantly — completely hands-free and fraud-proof. Square Loyalty doesn't offer Cuppacard Tag tap collection.
Push Notification Campaigns
Automatically re-engage lapsed customers with push notifications. Keep regulars coming back without any manual effort.
Apple & Google Wallet Support
Customers can save their loyalty card directly to their phone's native wallet — no separate app download needed. Square Loyalty doesn't offer wallet pass integration.
Trusted by local businesses
No credit card required
Pricing Comparison
Cuppacard
Cuppacard offers three flat-rate plans: Free (£0/mo, up to 15 active customers), Cuppacard Plan (£10/mo, up to 50), and Cuppacard Pro (£20/mo, unlimited). No setup fees, no contracts, first paid month free.
Their Pricing
Square Loyalty charges a per-visit fee (typically around £0.04–£0.05 per visit) on top of your existing Square POS subscription. Costs scale with your transaction volume and there's no free loyalty tier.
💡For most independent businesses, Cuppacard's flat monthly pricing is significantly cheaper than Square Loyalty's per-visit model — especially as your customer base grows.
Common Questions
Yes — Cuppacard is completely standalone. It works alongside any till, card reader, or payment setup you already use. You don't need to change anything about how you take payments.
Still have questions? Get in touch
Ready to Switch from Square Loyalty?
Set up your Cuppacard loyalty scheme in under 5 minutes — no POS required.
- Free forever plan — no credit card needed
- Works with any payment setup
- Cuppacard Tag tap & Apple/Google Wallet passes
- Push notifications to win back customers
No credit card required